Surely you would agree that high quality content is important for SEO but the elephant in the room is – how important is it?

Typically, when discussing SEO, things like keyword density, backlinks, on-page & off-page SEO, etc are the focus. Very rarely is quality of content brought to the fore as a critical factor.

Let’s look at it this way. The objective of search engines is to provide users with the most relevant and valuable results for their searches. Hence, the constant updates on search engine algorithms is to ensure this objective is achieved. 

As you may already know, there are a number of factors that affect search rankings, however, the quality of your content contributes significantly to most (if not all) of the search ranking indices.

Let’s take a look at some benefits of high-quality content to SEO

Helps to generate backlinks:

High quality backlinks are one of the most important indicators of credibility and trust for a website. Other sites are more likely to reference your content when it is of a higher quality.

Improve engagement time and user experience:

With a high quality content, your visitors will more likely stick around and spend more time on your site. This tells Google (and other search engines) that the user experience of your site is great and will therefore rank it higher. In the older version of Google analytics, this metric is indicated as Bounce Rate.

Generates high CTR:

A high click-through rate indicates that the content on your site is both useful and relevant to the audience.

Better keyword density:

A high quality content would naturally have an organic mix of the right keywords without appearing to be stuffed or forced. So instead of trying to splatter your keywords all over the content, focus on creating good content.

The summary of this article is that SEO strategies that are not based on the foundation of great content are bound to fail – especially with the frequent change in search engine algorithms.

If you’re wondering – what makes a high quality content? Read this Creating High-Quality Content – 4 Factors to Consider